A designer with a curious eye and believer of following her instinct.
I’m Jaini Parekh, a brand designer and strategist with an enduring fascination for storytelling through design. I’ve always been drawn to brands that balance logic with emotion, instinct with strategy, the kind that make you feel something before you even realize why.
My admiration for Apple’s design philosophy, where simplicity meets intention, has shaped how I approach every project with clarity, depth, and purpose.
Born and raised in Mumbai, my creative journey began with painting, calligraphy, and typography, leading to a Bachelor’s in Fine Arts. Since then, design has taken me across continents from Venice, Italy to London, UK and currently based in Boston, USA.
Clients
