Brand Designer & Strategist combining structure with instinct to create timeless & memorable identities
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I’m drawn to brands that balance logic with emotion, instinct with strategy, simplicity with meaning.
I’m Jaini Parekh, a brand designer and strategist with a curious eye and an obsession for logos, brand systems, and the stories behind them.
Born and raised in Mumbai, my creative journey started silently with painting, calligraphy and watching a lot of TV ads memorizing their jingles, not knowing it would eventually lead me to a Bachelor’s in Fine Arts. Since then, design has taken me across continents, from collaborating with a research institute in Venice, working with an ophthalmic clinic in London, to building brand and visual systems for a variety of clients and industries.
I enjoy exploring brand history, studying why certain identities stand the test of time, and crafting thoughtful, story-driven design that feels both intentional and human. Whether it’s a logo, a brand system, or a visual narrative, I’m always chasing that sweet spot where strategy meets instinct and design quietly does the talking.